Q&A with Randy Abro, President of ProFinancial, Part 1

Randy Abro, President of ProFinancial tells us more about his Agent Program and the ProFinancial opportunity.

How was ProFinancial originally conceived and started?

It was time to hire agents. I saw what everyone else was doing, how many people were failing, and how long it took me to become successful and what exactly it was that made me successful. I also discovered that this industry has a high turnover on agents. I couldn't blame them for moving around. Those companies wouldn't let agents become as successful as they wanted because of lack of financial, strategic and educational factors. I decided to design a program that will give agents the strategy, tools, finance options, and education they need to be the best in the business. In fact, our program is designed so that the agent can out grow our company. We are not looking for possibilities; however, we are looking for serious minded individuals.    

What was your original vision for ProFinancial? How has that changed over time?

The vision for ProFinancial will always be to financially help businesses by being the backbone, in which, small businesses across the nation collectively gain the tools they need to stay afloat against their oversized competitors.    

What do you believe is the single most important factor when choosing a franchise?

Ask yourself this question "will I enjoy this?"

Why should someone choose your franchise over other similar franchises?

Everyone has a different system. From what I've seen our system differs because it revolves around your success, not just ours.

What makes your industry attractive?

The merchant services industry is attractive for me due to the combination of finance, making new business relationships, and the residual and commissioned income.

What types of qualities do you look for in potential franchisees?

We are looking for agents with a strong will to succeed in this industry, agents that are loyal, and teachable.

What do your franchise fees and royalties cover?

Support, training, marketing material, airfare, hotel, meals and entertainment  

How do territories work for your franchisees?

Any agent can do business in any state without territory restrictions

Why has the ProFinancial model been successful?

Our model is successful from our sales training, vendors, products and services

Where do you see ProFinancial in 5 years and 10 years?

In 5 years ProFinancial will be the leader in sold merchant accounts across the nation with the highest variety of business financial products. In 10 years ProFinancial will be the platform and the source to all the financial services a business will need. Our mission is to help businesses and become the backbone to small business America.  

What is your favorite advice for new franchisees to help them succeed?

You have no control over your results; however, you can control your behavior

What would you tell potential franchisees that may be nervous about the financial burdens of starting a franchise?

Entrepreneurs are chance takers. Why are you looking into taking this risk? And what's the worst that will happen? How are you going to respond to your fear?

On average, how long does it take to start a new franchise from the franchisees point of view?

It'll take between 2 weeks to 2 months

What was your background and experience before founding this franchise?

My background is in real estate financing, corporate operations, I developed a few retail businesses and then I started ProFinancial

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