Profinancial - Industry Q & A

Randy Abro, President of ProFinancial tells us more about his Agent Program and the ProFinancial opportunity.

Please tell us more about ProFinancial and your industry.

There is a lot of competition in this industry, like every industry, however, there are many businesses opening every day. Secondly, there aren't any companies that I've seen that have a system in place such as ProFinancial. We have a great advantage over everyone else.

How has your industry changed in the last 10 years?  20 years?

Accepting credit and debit cards was not as important back then as it is today. It is almost mandatory to accept credit and debit cards now.  

What trends do you see in your industry over the next 5 years?  Next 10 years?

The newest trend coming to the United States is Google Wallet. People will be waving their smart phones over contactless readers to make payments along with other lucrative built in value card applications.

What is the biggest concern about your industry that a franchisee candidate should be aware of and investigate?

I personally don't get concerned about industries. Every industry will always have competition and dilemmas. This industry is what you make of it.

Why do you think your company stands out in the industry?

We stand out because we have the communication and connections to serve merchants, no matter how big or how small they are.

What makes the ProFinancial opportunity more attractive than your competitor's?

ProFinancial's opportunity is most attractive because of relationship and pricing with vendors but especially because of our dedication, diligence and teamwork with our agents.

What's the strongest skill you require in a candidate? 

Communication

Why has you're ProFinancial been successful?

Our company has been successful because of our sales training and vendor relationships. Without those, my vision would not have been taken action upon.

What advice would you give someone interested in buying a franchise in your industry?

Find out what kind of support they have, how you are expected to market, how much income potential there is in a deal, and how much effort is involved in every deal.

How much experience in this industry should a franchisee candidate have should they consider buying a franchise in your industry?

We prefer someone that doesn't have experience. We found people who have experience usually have a harder time adapting to our proven system.