How was your franchise/opportunity originally conceived and started?
In 2018, we reviewed our business and our distribution model. We were growing at a rate of add between 10-12 staff to our business each month. We brainstormed ideas on how to increase that number. Our options were to either hire more sales staff or launch a franchise model. We decided to go down the franchise model, so we could partner with likeminded people and help them grow their business using our systems & processes.
What was your original vision for your company? How has that changed over time?
Our vision has always been to be a service provided to businesses and provide them with multiple services around process consulting, digital transformation and outsourcing.
Over time, we have increased the number of services based on market needs but the fundamental remains the same.
What do you believe is the single most important factor when choosing a franchise?
The cultural fit is definitely a very important factor. Both the franchisor and franchisee need to have a great relationship in order to be successful.
Why should someone choose your franchise over other similar franchises?
In franchise businesses, the franchisee is usually working in the business and its pretty much like buying themselves a job. However, our model is different wherein the franchisee works on the business rather than in the business. Our revenue model is also very attractive as we provide on-going services to our clients, which means we receive monthly income from the same client and as we onboard new clients, the month incomes increases.
What makes your industry attractive?
We operate in the B2B space. Our key service is providing outsourced staffing, where we also take responsibility of the quality & service delivery. Every business has its special key strength. So, we partner with business to provide them staff to manage are their other processes, so they can focus on their key strengths and grow their business.
What types of qualities do you look for in potential franchisees?
We are looking for people with:
- Great communication skills, so they can build long term relationships.
- Corporate background, so they understand systems & processes.
- Sales experience, so they can provide solution-based services.
What do your franchise fees and royalties cover?
We have an initial training program which includes spending 2 days in US/Canada to focus on Business Planning and 3 days in our office in Malaysia OR India, to understand our back office.
Post the initial training, we setup weekly meeting to check progress and a quarterly meeting to review the business plan.
In addition to the above, we support our franchisees with digital marketing and IT support.
How do territories work for your franchisees?
Our franchisees will have an exclusive territory which gives them access to leads we generate from that territory and its also design for their exclusive outbound marketing. They can still do business outside their territory if they acquire the business via a personal contact, referral etc.
Why has your franchise model been successful?
Our model has been successful as our franchisees focus only on one thing – business development. We take care of all the operations, so our franchisees can divert all their resources towards working on their business.
Where do you see your franchise in 5 years and 10 years?
In the next 5 years, we see ourselves having a great presence across US, Canada, Australia and UK. In the next 10 years, we see our services increasing to assist business in the digital & automation space.
What is your favorite advice for new franchisees to help them succeed?
Be Consistent and Persistent.
What would you tell potential franchisees that may be nervous about the financial burdens of starting a franchise?
Prior to commencing a business, its important for franchisees to have the capital required plus funds to sustain their lifestyle for 6-12 months, depending on the franchise. This will give them enough time to focus on growing their business rather than worry about their financial situation.
Another option could be commencing a business on a part time and transitioning to it full time. This is option in our franchise model.
On average, how long does it take to start a new franchise from the franchisees point of view?
The average process is between 4 to 8 weeks.
What was your background and experience before founding this franchise?
My background is Engineering. My career started with Cargill and then Glencore where I was a heavily involved in Project Management. Post my engineering career, I got into Financial Services where I realized the opportunity for outsourcing. This combined with my Engineering experiences, let us build our Process Consulting and Digital Transformation service.