From running to tennis, golf to cycling, there are any number of sporting activities that Americans enjoy on a daily basis. A sporting goods franchise helps people participate and enjoy their favorite athletic pursuit. If you are interested in owning your own business, and like being active yourself, a sporting goods franchise could be the ideal opportunity for you to pursue. No matter your interest in sports, this type of franchise can be a lucrative endeavor with much potential to customize to your area or a specific activity.
In 2016, 13.7% of Americans said they purchase sports equipment and gear once every month.
Sporting goods store sales in the U.S. were about $49 billion in 2017.
By 2020, sales of sporting goods stores in the U.S. are projected to reach about $49.8 billion.
SOURCE: Statista; US Census Bureau
11.6% of U.S. households with income of $125,000 or more spent $500-999 on sports equipment in 2017.
Statista; US Census Bureau
When it comes to types of sporting goods franchises, there are multiple options. From locations that focus on specific sports, such as yoga, skiing or even skateboarding, to more general offerings, there are many choices for an entrepreneur interested in this category to consider. You will need to take into account not only your own interests, but also the needs of your community. Another option is a franchise that resells gently used sports equipment.
Not only are Americans of all ages engaged in sporting activities, making a sporting goods franchise a financially appealing choice for the right entrepreneur, but also there are more active pursuits than ever that people need equipment and apparel for. Popular activities like running or tennis are always in demand, while trendy pursuits are always popping up. Parents of young kids and teenagers are always searching for new items when their children have outgrown or need replacements for worn out equipment.
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