Press Release

5 Reasons Estrella Continues its Franchise Growth

A brand doesn’t approach nearly two decades in franchising without a successful formula for growth. At Estrella, we like to believe it’s because we provide exceptional customer service and, frankly, the best all-around insurance portfolio available.

Turns out, our clients absolutely LOVE not only our service but are inherently on board with the very core of our brand: to help them save time and money while making sure they are properly protected. It’s our expertise and attention to detail, and our completely bilingual capabilities in both English and Spanish, that keeps them coming back again and again.

But our leadership knew back in 2008 when we began franchising, as they know now, that a franchise can’t only grow on excellent service. Yes, it’s at our core, but our continued success as a brand is because of so many other factors. Here are the top five reasons why we’ve been able to continue our expansion and steady growth.

#1: Be Strategic

Successful Estrella franchisees must be willing to take a few risks, but we’ve built a system of training, marketing, business coaching and ongoing support to ensure every franchise owner has the tools necessary to achieve success. Honestly, it’s how we’ve been able to expand from just a handful of offices to more than 175 locations across multiple states. The mindset of systems and processes is so thoroughly baked into Estrella that franchisees can minimize risk while simultaneously maximizing their investment using our proven methods and practices.

#2: Open Communication

Proven systems and award-winning training and support are critical to franchisee success at Estrella, but equally as important is open communication between franchisees, their employees and with corporate staff as well. We’ve built a system that allows new and existing franchisees to engage in open dialogue with our corporate headquarters, access necessary materials and keep updated on brand developments. Furthermore, Estrella ensures ongoing robust, positive and regular communication by facilitating local, regional and national opportunities for skills, ideas and information exchange.

#3: Ask Questions

At Estrella we truly believe that you are in “business for yourself, but not by yourself.” The most successful franchisees constantly seek out opportunities to learn from others while capitalizing on the rich information available throughout the Estrella system. When in doubt, we raise our hands and ask questions. This allows us all to advance ideas and information together on a local, regional, and national level. 

#4: Hard Work

No one ever promised an easy path to owning a successful small business and there is no alternative to hard work. But it’s also completely rewarding – that’s why we’ve been at this for almost 20 years in franchising and over 40 years as a brand. Despite the hard work, Estrella provides tools like the most updated training, legal and lobbying support, technology upgrades, cutting edge marketing, and financial support. All this helps with the heavy lifting and allows franchisees to achieve their business goals.

Successful Estrella franchisees are committed to building the brand and driving profitability. Otherwise, we wouldn’t have crossed the $500 million mark in system wide premiums for the first time in our history last year. 

#5: People Skills

Arguably just as important as the myriad of necessary business skills, the ability to deal with people is critical to operate a successful Estrella franchise. To build a successful front-line team, a franchisee must have excellent people skills. It’s vital to bring out the best in both employees and customers because loyalty, trust and brand value are foundational to business success.

Estrella is currently seeking qualified franchisees to help grow the brand in Florida, California, Arizona, Colorado, Texas, and beyond. With solid corporate support from initial inquiry all the way to grand opening and beyond, Estrella franchisees are positioned for success with a strong brand identity, excellent franchise relationships, and a passionate executive leadership team, including the company’s founding family. 

For more information on franchise ownership, visit estrellafranchise.com.