Press Release

Palos Verdes grand opening to include live performances, tours, games and more

PALOS VERDES, CA – (March 14, 2023) – School of Rock, a leader in performance-based music education, announces the grand opening of a school in Palos Verdes, CA. The event will take place at 877 Silver Spur Rd, Rolling Hills Estates, CA, from 10 am - 2 pm PT, on Saturday, March 18. Along with a ribbon-cutting conducted by the Rolling Hills Estates Mayor’s office and local Chamber of Commerce, the event will include performances by School of Rock students, studio tours, food from local shopping center vendors, games, crafts, an instructor meet and greet and prizes. 

School of Rock Palos Verdes is owned by Jeff and Melinda Doll, who are both lifelong musicians and performers. Melinda, a classically-trained vocalist and pianist, and Jeff, who started playing multiple instruments before discovering his true calling as a drummer, lead their family band with their five talented children. In 2014, while living and performing as a family band in Modesto, CA, the Dolls saw the potential of a music program for children that prioritizes performance and a song-first teaching approach. They then discovered School of Rock and its innovative curriculum and music philosophy. Despite relocating multiple times for work, Jeff and Melinda held onto their dream of opening a School of Rock that caters to children who share their passion for music. In March 2020, after moving to Los Angeles, they embarked on designing and opening School of Rock Palos Verdes.

“We're thrilled to bring School of Rock to Palos Verdes, and we're grateful for the opportunity to share our passion for music with children in the community. We believe music is a powerful tool for self-expression and personal development. We're excited to help children discover the joy of music through School of Rock’s patented and performance-based teaching approach. Our goal is to create a fun and supportive environment where students can learn and grow as musicians while building confidence and making lifelong friends," said Jeff Doll.

School of Rock provides students of all ages an exciting and engaging music lesson experience, which includes bass lessons, guitar lessons, singing lessons, drum lessons, and piano lessons. Drawing from all styles of rock and roll, School of Rock students learn theory and techniques via songs from legendary artists such as Aretha Franklin, Lenny Kravitz, and Led Zeppelin. Thanks to the school’s performance-based approach, students around the world have gained superior musical proficiency, with some moving on to record deals and larger platforms such as American Idol, The Voice and Broadway.

“Jeff and Melinda are exactly the type of people we look for to lead a School of Rock franchise,” said Rob Price, CEO of School of Rock. “They are passionate about their community and eager to provide opportunities for students to further their music education. I look forward to watching School of Rock Palos Verdes grow as their students thrive.”

For more information on School of Rock Palos Verdes, visit https://www.schoolofrock.com/locations/palosverdes

About School of Rock

School of Rock helps aspiring musicians master skills, unleash creativity, and develop tools they need to thrive in life. Founded as a single school in Philadelphia, Pa., in 1998, School of Rock has become a rapidly growing international franchise with over 500 schools open and in development across 15 global markets. Since 2009, School of Rock has grown its student count from 4,000 to over 60,000. School of Rock offers a wide variety of music lessons, including guitar lessons, singing lessons and piano lessons. The company also sells musical instruments and music gear through its GearSelect program. School of Rock is proud to support Music Will (formerly Little Kids Rock), the National Museum of African American Music (NMAAM), and the Society for the Prevention of Teen Suicide (SPTS). School of Rock was awarded US Patent 10,891,872 in 2021 for its innovative music education method. School of Rock also has garnered the following industry awards: 2023 Global Franchise Grand Champion; 2023, 2022 and 2021 Global Franchise’s Awards Best Children’s Service and Education Franchise; 2023 Entrepreneur Magazine’s Franchise 500 Top Children’s Music Enrichment Brand; 2021 Franchise Innovation Award for Most Innovative Use of Customer-Facing Digital Tools; Franchise Business Review’s 2023 Top 200 Franchises and Culture 200 list; 2020 Entrepreneur Magazine’s Top 200 Franchise and the #1 Child Enrichment Franchise; and 2018 Forbes # 2 Best Franchise Medium-Level Investment Award and the #1 Music Franchise in America. 

Follow School of Rock on Facebook at www.facebook.com/SchoolofRockUSA and on Twitter at www.twitter.com/SchoolofRockUSA.

For more information on School of Rock visit www.SchoolofRock.com or call 866-695-5515. To learn more about School of Rock franchise opportunities head to http://franchising.schoolofrock.com/