Pat Saign, Director of Franchise Development for COIT Cleaning and Restoration Services explains more on why this is such a great opportunity.
How was COIT Cleaning and Restoration Services originally conceived and started?
In 1948 Coit was sold to West Coast Cleaners with Louis J Kearn as the general manager. In 1950 Louis J Kearn purchased Coit Cleaners from West Coast Cleaners and founded Coit Services, Inc. Originally the company's only service was dry cleaning. Seeing a great opportunity in the local market, Coit began to offer drapery cleaning services. Coit's founder, Louis J Kearn, developed a number of patents for drapery cleaning. In 1952, Louis instituted a guarantee of the company's work, which was very unusual at that time for the industry. In 1963 Coit opened the world's first specialized drapery cleaning facility in Burlingame, California.
Coit started franchising in 1962 with the first franchisee opening in Eureka, California. By the 1970s the company had over 155 locations across the United States and had expanded its services to include carpet and upholstery cleaning. The 1990s saw an expansion into HVACcleaning, tile and grout cleaning, and hardwood floor refinishing. In the 2000s Coit purchased Superior Restoration, Inc. in Seattle, Washington and soon began to offer fire, smoke, and water damage restoration services nationwide. Coit now offers many kinds of residential and commercial cleaning, and restoration services.
Coit's franchises have expanded to include locations in the United States, Canada, and Thailand. They have company owned locations throughout the U.S. and Canada, but their corporate base is in Burlingame, California. Coit is an LLC with owner, Mr. Kearn owning 10% of the CO. Coit continues to service more than 500,000 customers yearly.
What was your original vision for COIT? How has that changed over time?
Cleaning draperies - Now the vision is to clean anything that hangs on walls or covers floors
What do you believe is the single most important factor when choosing a franchise?
Franchisor support and having company owned markets
Why should someone choose COIT over other similar franchises?
61 year old leader in the business, offer more multiple cleaning services than competition, top of mind COIT brand awareness, strong network of company and franchise-owned markets, 100% clean guarantee
What makes your industry attractive?
Recession resistant/Multiple cleaning services increase service frequency to each COIT customer
What types of qualities do you look for in potential franchisees?
Sales driven, great people skills, high work ethic, coachable and willing to learn and adapt
What do your franchise fees and royalties cover?
Initial and ongoing training, marketing support, proprietary software, proven marketing and operations systems, well know brand of 61 years
How do territories work for COIT franchisees?
By Counties, DMA's, Households/population
Why has the COIT franchise model been successful?
Strong management and leadership, ongoing R&D of new services, strong network of franchisees and company owned markets working together
Where do you see COIT in 5 years and 10 years?
In all 50 major US markets offering new and current cleaning services in residential, commercial, and restoration
What is your favorite advice for new franchisees to help them succeed?
Do not be under-capitalized, be open to learn and change, follow the well proven model
What would you tell potential COIT franchisees that may be nervous about the financial burdens of starting a franchise?
We are here to support you. We want you to do well. 6% of a little is not much, while 6% of a lot is great!
Can you explain your financial assistance?
We can in approved cases help fund some of the franchise fees and our partners help with equipment financing and leasing
On average, how long does it take to start a new COIT from the franchisees point of view?
3- 6 months
What was your background and experience before founding this franchise?
Founding and co-founding other franchise concepts including Chuck E. Cheese
Do you have any franchisee testimonials or success stories that you would like to share?COIT has sold 8 new franchises in the last 18 months and hopes to continue this growth model annually for the next decade.