Carpet Cleaning Franchise Opportunities

There are essentially two markets for carpet cleaning franchises—residential and commercial. As a speciality service, carpet cleaning is more resistant to economic downturns than more traditional cleaning services, particularly those that cater only to the residential market. Professional carpet cleaning can actually save consumers money, by returning carpet to its original appearance for less than the cost of replacing the carpet, making this franchise opportunity appealing to anyone wanting an easy way to freshen the appearance of their homes or businesses.

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Did You Know?

By 2020, U.S. carpet cleaning service revenues are projected to reach approximately $3.83 billion

SOURCE:
SOURCE: Statista; US Census Bureau
67% of U.S. consumers stated that carpets were their top priority when spring cleaning

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SOURCE: American Cleaning Institute
Residential carpet cleaning made up 44.1% of revenue in 2017

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SOURCE: IBISWorld
Annual growth for Carpet Cleaning companies is forecasted to be 1.8% in 2017

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SOURCE: IBISWorld

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Types of Carpet Cleaning Franchises

Several kinds of carpet cleaning franchises are available to interested entrepreneurs, including hot water extraction (also known as steam cleaning), carpet shampooing and dry carpet cleaning.

What's more, as consumer have become more focused on the environment and the chemicals they and their families come in contact with, a new niche for more green carpet cleaning options has arisen.

Why Consider a Carpet Cleaning Franchise

The Carpet and Rug Institute (CRI) found that 51% of the total U.S. flooring market is carpet. Studies cited by the CRI have shown that carpet can be 65% less costly to maintain than hard surface flooring, making a carpet cleaning franchise a profitable investment. A carpet cleaning franchise also provides the opportunity for you to branch out into other specialty cleaning areas to grow your business, such as upholstery cleaning and maintenance of hardwood floor cleaning, too.

Carpet Cleaning Franchise Opportunities Opportunities:

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Carpet Cleaning

Steri-Clean

Steri-Clean is one of the nations oldest and most experienced Extreme Cleaning Companies! Steri-Clean specializes in crime scene clean-up, meth lab/Fentanyl decontamination, hoarding remediation, infection control, and more.…

60k Minimum Cash Required

COIT Cleaning & Restoration Services

Today, COIT is one of the largest specialty-cleaning & restoration companies in the world with franchises in the United States, Canada and Thailand. We have more than 60 years of experience in the industry, yet we have…

50k Minimum Cash Required

Rainbow Restoration

Rainbow Restoration is an award-winning restoration and remediation franchise that provides hope in the face of isolated accidents and natural disasters. Operating within a fast-moving industry that provides in-demand…

75k Minimum Cash Required

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Deciphering Market Behavior: Insights for Potential Franchisees by Age Group

With so many buildings filled with carpet in the U.S., the potential for a carpet cleaning business is vast. So too, however, is the level of competition. This means your new venture will need a sound marketing plan right from the start. Here are some ideas to help you get the wheels turning.

Making Direct Connections

Plenty of hard work is sure to accompany the opening of your new business, and some of that work might mean traditional door-to-door sales. Getting out into the local community to knock on doors and promote your services isn’t easy, but it can be pretty effective. Even if you don’t make a huge number of sales, you’ll be building name recognition and getting your marketing materials into countless houses.

Targeting Large Offices

Commercial accounts can go a long way toward helping carpet cleaning companies turn a profit. Big office buildings often have vast stretches of carpet to clean, and that carpet will need to be cleaned regularly in high-traffic areas. When marketing to commercial clients, remember that they likely have a carpet cleaning company already, so you’ll need to offer something that makes you a better option. Delivering a lower price is great, of course, but being able to do the job faster could also be a selling point.

Sell the Benefits

Remember to position your marketing campaigns based on what your customers stand to gain. In other words, make the marketing about them, not you. Potential customers will be far more interested to hear about how their house will smell better and feel cleaner than how many years of experience you have or what brand of equipment you use. Always focus on making a great value proposition by explaining what your customer gains when they spend money to bring in your team for carpet cleaning service.