Carpet Cleaning Franchise Opportunities

With so many buildings filled with carpet in the U.S., the potential for a carpet cleaning business is vast. So too, however, is the level of competition. This means your new venture will need a sound marketing plan right from the start. Here are some ideas to help you get the wheels turning.

Making Direct Connections

Plenty of hard work is sure to accompany the opening of your new business, and some of that work might mean traditional door-to-door sales. Getting out into the local community to knock on doors and promote your services isn’t easy, but it can be pretty effective. Even if you don’t make a huge number of sales, you’ll be building name recognition and getting your marketing materials into countless houses.

Targeting Large Offices

Commercial accounts can go a long way toward helping carpet cleaning companies turn a profit. Big office buildings often have vast stretches of carpet to clean, and that carpet will need to be cleaned regularly in high-traffic areas. When marketing to commercial clients, remember that they likely have a carpet cleaning company already, so you’ll need to offer something that makes you a better option. Delivering a lower price is great, of course, but being able to do the job faster could also be a selling point.

Sell the Benefits

Remember to position your marketing campaigns based on what your customers stand to gain. In other words, make the marketing about them, not you. Potential customers will be far more interested to hear about how their house will smell better and feel cleaner than how many years of experience you have or what brand of equipment you use. Always focus on making a great value proposition by explaining what your customer gains when they spend money to bring in your team for carpet cleaning service.