Tanning Salon Franchises For Sale

One of the challenges of getting up and running with a tanning business is deciding how to market your services to the local audience. While the franchise you choose to work with in this venture will provide marketing tactics and resources, the ideas below may also help as you get started.

Target Related Businesses

Tanning as a niche is within the general beauty category, yet many other businesses that offer beauty-related products and services don’t offer tanning. This presents you with a great opportunity to partner with local businesses to offer something to their customers that may be in demand. For example, a nearby salon may have clientele interested in tanning, but they would not have the equipment necessary to offer that service. If you can work with the owner or management of that salon to provide a discount to their customers when they come to see you, that arrangement could work for everyone.

Become a Known Entity in the Community

Simply putting a sign up on your storefront and hoping people walk in won’t be a very successful approach to marketing. Getting out into your community is important, as your name will become known, and you can meet people to form valuable relationships. Try sponsoring some local events, or taking part in annual community gatherings to make sure you can put a face to your business. When people know you rather than just your brand name, they will become far more likely to give your services a try.

Offer Strong Loyalty Rewards

There will likely be local competition with other tanning or beauty businesses. Given this concentrated market, it’s crucial to earn loyalty from as many people as possible. Offer discounts and other perks for your best customers so you can keep them coming back and not give them a reason to explore the other tanning locations in your city.