A tanning salon appeals to consumers who are interested in their appearance, particularly in maintaining a healthy glow. If you have an interest in being your own boss or a desire to be in a beauty-focused field, this could be the ideal franchising opportunity for you to consider. Going with a franchise opportunity means you will benefit from the guidance and marketing expertise of the franchisor, allowing you to be in business for yourself, but never by yourself.
2.7 million Americans performed tanning 4 or more times in 2017.
SOURCE: Experian; Statista; US Census Bureau
Tanning salon revenues amounted to $2 billion in 2017.
The tanning salon industry experienced annual growth of 2.6% between 2012 and 2017.
In 2017, the self-tanning industry was projected to generate revenue of about $1.01 million.
Experian; Statista; US Census Bureau
There are two main types of tanning salon franchises to consider if this is a category that interests you. There are salons that offer the more traditional tanning beds or booths, as well as salons that provide spray tanning techniques. Another option would be to offer both services to appeal to a broader range of individuals. Additionally, some locations will offer sunless tanning lotions as another option.
A tanning salon franchise can be a great business opportunity for someone interested in owning their own small business in the beauty field. These types of franchises require a limited number of employees and can be highly profitable when backed by the guidance and expertise of a franchise. Not only will the franchise system help you market and promote your tanning salon, but also they can show you the ropes in terms of customer service and other areas that are essential to your business's long-term success.
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