Tanning Salon Franchises For Sale

A tanning salon appeals to consumers who are interested in their appearance, particularly in maintaining a healthy glow. If you have an interest in being your own boss or a desire to be in a beauty-focused field, this could be the ideal franchising opportunity for you to consider. Going with a franchise opportunity means you will benefit from the guidance and marketing expertise of the franchisor, allowing you to be in business for yourself, but never by yourself.

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Did You Know?

2.7 million Americans performed tanning 4 or more times in 2017.

SOURCE:
SOURCE: Experian; Statista; US Census Bureau
Tanning salon revenues amounted to $2 billion in 2017.

SOURCE:
SOURCE: IBISWorld
The tanning salon industry experienced annual growth of 2.6% between 2012 and 2017.

SOURCE:
SOURCE: IBISWorld
In 2017, the self-tanning industry was projected to generate revenue of about $1.01 million.

SOURCE:
SOURCE: IBISWorld

Industry Info Available Franchises

Types of Tanning Parlor Franchises

There are two main types of tanning salon franchises to consider if this is a category that interests you. There are salons that offer the more traditional tanning beds or booths, as well as salons that provide spray tanning techniques. Another option would be to offer both services to appeal to a broader range of individuals. Additionally, some locations will offer sunless tanning lotions as another option.

Why Consider a Tanning Salon?

A tanning salon franchise can be a great business opportunity for someone interested in owning their own small business in the beauty field. These types of franchises require a limited number of employees and can be highly profitable when backed by the guidance and expertise of a franchise. Not only will the franchise system help you market and promote your tanning salon, but also they can show you the ropes in terms of customer service and other areas that are essential to your business's long-term success.

Tanning Salon Franchises For Sale Opportunities:

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Franchise Resources

One of the challenges of getting up and running with a tanning business is deciding how to market your services to the local audience. While the franchise you choose to work with in this venture will provide marketing tactics and resources, the ideas below may also help as you get started.

Target Related Businesses

Tanning as a niche is within the general beauty category, yet many other businesses that offer beauty-related products and services don’t offer tanning. This presents you with a great opportunity to partner with local businesses to offer something to their customers that may be in demand. For example, a nearby salon may have clientele interested in tanning, but they would not have the equipment necessary to offer that service. If you can work with the owner or management of that salon to provide a discount to their customers when they come to see you, that arrangement could work for everyone.

Become a Known Entity in the Community

Simply putting a sign up on your storefront and hoping people walk in won’t be a very successful approach to marketing. Getting out into your community is important, as your name will become known, and you can meet people to form valuable relationships. Try sponsoring some local events, or taking part in annual community gatherings to make sure you can put a face to your business. When people know you rather than just your brand name, they will become far more likely to give your services a try.

Offer Strong Loyalty Rewards

There will likely be local competition with other tanning or beauty businesses. Given this concentrated market, it’s crucial to earn loyalty from as many people as possible. Offer discounts and other perks for your best customers so you can keep them coming back and not give them a reason to explore the other tanning locations in your city.