Sign Business Franchise Opportunities

It may not be the first thing you think of as a franchise opportunity, but a sign franchise is a solid and dependable business opportunity. Why? Because signs are the very first thing a consumer is going to notice about a business. Signs are important! After all, every business that wants to have long, lasting success needs quality signage to draw consumers in. Offering attractive and eye-catching signs is a franchise that will always be needed in every community.

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Did You Know?

54% of American consumers failed to find a business because the sign was too small or unclear

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SOURCE: Sign Research Foundation
60% of businesses reported average sales increases of 10% or more by adding or updating their signs

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SOURCE: Sign Research Foundation
20% of US consumers report that they’ve been drawn into unfamiliar stores because of the signage

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SOURCE: Brand Spark/ Better Homes
34.5% of US consumers say they have made quality assumptions about a business because of signage

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SOURCE: Brand Spark/ Better Homes

Industry Info Available Franchises

Types of Sign Franchises

From sign franchises that specialize in neon signs to ones that offer custom graphics, there are more options than you may realize in this lucrative category. Sign shops also deal with banners, decals, lettering, vehicle wraps, tradeshow displays and menu boards—if it is a way of sharing and displaying information, odds are a sign franchise can help.

Why Consider a Sign Franchise

Sign franchises are a growing and lucrative business, worth $44 billion according to IBISWorld. If you are interested in helping other entrepreneurs and small business owners succeed in their dreams, a sign franchise might be right for you. Even during an economic downturn, the sign business can still thrive because then, more than ever, businesses need to attract and retain their customers—something the right signage and other advertising can do.

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Franchise Resources

New businesses need to order signs to get up and running, but that’s only part of this market. There is also great potential in selling new and improved signage to existing businesses that may need to breathe life into their operation. Of course, you’ll have to offer great value to convince a business to invest in new signs, so consider the tips below.

Create Original Ideas

Business owners are busy. Even if they are interested in new signage, they might not have the time available to develop ideas, create designs, and more. As a sign business franchise owner, you can take the legwork out of the process by doing much of that work for them in advance. When approaching a prospective customer about new signs, bring some ideas to the table with you. This will make the whole project more appealing to the business owner, as you’ll only be asking for money instead of time and money. Lowering the barriers to completing this project will go a long way toward making more sales.

Offer Products in Various Price Ranges

Not every business will have space in the budget for costly new signs installed on the front of the building or out by the street. But that doesn’t mean those businesses can’t still become a customer. More affordable marketing signs, like banners and decals, may fit the budget. A diverse product lineup will help you make more sales and lead to bigger ticket deals down the road.

Become Part of the Community

Since you will be serving local businesses with your sign franchise, it’s worth investing some of your time in becoming an active part of the local community. Taking part in events in and around your city will help you meet people and develop valuable relationships. These activities themselves can be personally rewarding, and they can go a long way toward helping your business grow.