It may not be the first thing you think of as a franchise opportunity, but a sign franchise is a solid and dependable business opportunity. Why? Because signs are the very first thing a consumer is going to notice about a business. Signs are important! After all, every business that wants to have long, lasting success needs quality signage to draw consumers in. Offering attractive and eye-catching signs is a franchise that will always be needed in every community.
54% of American consumers failed to find a business because the sign was too small or unclear
SOURCE: Sign Research Foundation
60% of businesses reported average sales increases of 10% or more by adding or updating their signs
SOURCE: Sign Research Foundation
20% of US consumers report that they’ve been drawn into unfamiliar stores because of the signage
SOURCE: Brand Spark/ Better Homes
34.5% of US consumers say they have made quality assumptions about a business because of signage
SOURCE: Brand Spark/ Better Homes
SOURCE:
Sign Research Foundation
SOURCE:
Sign Research Foundation
SOURCE:
Brand Spark/ Better Homes
SOURCE:
Brand Spark/ Better Homes
From sign franchises that specialize in neon signs to ones that offer custom graphics, there are more options than you may realize in this lucrative category. Sign shops also deal with banners, decals, lettering, vehicle wraps, tradeshow displays and menu boards—if it is a way of sharing and displaying information, odds are a sign franchise can help.
Sign franchises are a growing and lucrative business, worth $44 billion according to IBISWorld. If you are interested in helping other entrepreneurs and small business owners succeed in their dreams, a sign franchise might be right for you. Even during an economic downturn, the sign business can still thrive because then, more than ever, businesses need to attract and retain their customers—something the right signage and other advertising can do.
We recommend that you check out our Franchising F.A.Q. before getting started!
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