More and more consumers are starting to demand ecologically-friendly options in every aspect of their lives - from their homes to what they eat to even their pet care. Smart franchisors in all categories are working hard to meet the "going green" trend with products and services that are conscious of their impact on our planet. If you are an entrepreneur that likes to be on the cutting edge, pursuing a sustainably focused franchise could be a great business decision.
The global market volume for environmental technologies is projected to reach $2.7 billion by 2020.
SOURCE: Roland Berger Strategy Consultants
67% of Americans say that sustainability strategies are necessary to be competitive.
SOURCE: Massachusetts Institute of Technology (MIT) Sloan School of Management
3 out of 4 millennials say they are willing to pay extra for sustainable offerings.
Global green construction now represents 20% of all new commercial construction in the U.S.
SOURCE: U.S. Green Building Council
Roland Berger Strategy Consultants
Massachusetts Institute of Technology (MIT) Sloan School of Management
U.S. Green Building Council
Green, eco-friendly franchises are a newer category, which means there is an enormous potential for diverse opportunities. Some of the obvious choices in this area include franchises that focus on greening people's home, whether it is installing solar powered products, cleaning with eco-friendly materials or performing energy audits. Removing junk or recycling clothing and similar items also fall into green franchise opportunities. Environmentally friendly lawn care, pest removal and home renovation franchises are other options.
A green franchise business is a great way to tap into the growing consumer demand for a more eco-friendly lifestyle. Sustainability is on many people's minds, and any franchise that can allow people to feel they are helping, rather than hurting, the planet is positioned to take advantage of this new reality. In fact, because this category, and interest in it, has grown so much since the start of the century, it has really gone from a fad to a need, something smart entrepreneurs are realizing.
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