It’s hard to imagine, but today, just five short years after opening its first location, Blink Fitness is sending endorphins racing through a quarter million members at its nearly 50 gym locations.
Blink is announcing today that it is advancing its franchising strategy. Intending to transform the attitude Americans have towards exercise – shifting the focus from physical benefits to the feelings that come from working out – Blink has set its course on expansive franchise growth.
“The moment has arrived. Our membership numbers and our ability to consistently open new gyms is perfect proof that Blink is ripe for franchise investment,” said Todd Magazine, president of Blink Fitness, who previously held top leadership positions for PepsiCo’s Gatorade and Quaker Foods brands as well as Procter & Gamble. “Our members relate to the Mood Above Muscle™ approach that Blink Fitness fosters – creating an environment and ethos around the importance of feeling good instead of just looking good.”