Costa Vida Appoints Terry Jennings Director of Franchise Development

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Posted: April 28th, 2014

Category: The Wire

With over 60 restaurant locations spread across the U.S. and several new markets opening this year, Costa Vida is riding a high tide of company growth. To augment that growth, Costa Vida welcomes a seasoned veteran to the management team, Terry Jennings, as the new director of franchise development.

Bringing with him decades of experience in every facet of franchising and operations in the restaurant industry, Jennings will focus on strategic growth in existing markets and select development of new territories for Costa Vida. Primary objectives include recruiting the very best restaurant operators to be part of the Costa Vida family, strategically targeting growth markets across the U.S., and increasing average unit sales by positioning new locations in the strongest retail space possible.

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