ROSWELL, GA (November 5, 2015) – Franchise Gator today
announced its ranking as the Top Franchise Advertising Portal in the Franchise
Benchmark Q3 2015 report, marking the 7th quarter in a row the
company has outranked competing websites.
“We are thrilled to have remained the number one
lead generation source for franchisors for an unprecedented seven quarters in a
row,” said Eric Bell, General Manager at Franchise Gator. “I think it proves
our dedication to the industry and our clients to have remained on top of the
list for nearly two years now.”
Franchise Gator is committed to helping franchisors
grow their businesses by providing unmatched exposure on the web putting their
opportunity in front of more prospects than any other franchise marketing site.
The website also serves as a valuable education resource by providing valuable
content for both potential franchisees and current franchisors.
“Franchise Gator is constantly focusing on
increasing the overall value of our program, and we’ve made great strides over
the last 12 months that have obviously paid off,” said Bell. “What’s more
exciting is that we see plenty of opportunities to continue to improve as we
head into 2016.”
Franchise Benchmark aggregates data from hundreds of
brands to show key trends in the franchise industry. The data includes total
lead flow, client usage, financial qualifications, email click-through rates, online
franchise application rates, unsubscribe rates, expansion, and retention. The
Q3 2015 report provides a list of the Top Franchise Advertising Portals in
addition to other metrics useful in measuring prospect interest. The current
report can be found at www.franchisebenchmark.com.
Franchise Gator, a unit of Landmark Interactive, a
division of Dominion Enterprises, is the leading destination for those seeking
to invest in a franchise opportunity. Now in its 13th year, Franchise Gator and
its network of sites offer information on hundreds of business and franchise
opportunities available in more than 100 industries. Franchise Gator provides
franchisors with a quality, cost-effective mode of franchise marketing.
About the author:Eric has been in franchising for well over a decade, wearing many hats along the way. His original stint was as a franchisee, where his most valuable experience was not as a business owner but rather helping others to buy a franchise of their own. Its that experience that has served him well at Franchise Gator, where he started in 2005.
Eric was appointed as General Manager of Franchise Gator in December 2013. Prior to that, Eric's chief role was as Director of Sales and Service, consulting with franchisors in an effort to help them connect better with those using Franchise Gator to find the perfect opportunity. Eric's expertise in this area was a driving force behind the Gator Dashboard, a platform that assists prospective franchisees during the exploration phase.
When not in the office, tends to his home based franchise, which consists of his wife Stacey and 2 kids, Presley and Spencer. Eric is currently working towards his Certified Franchise Executive (CFE) certification through the International Franchise Association (IFA).