Kona Ice Answers Calling of America's Schools, Puts Fruit First

Posted Aug 18, 2016 at 10:21am By Staff Writer

Category: The Wire

First it’s fruit. Then it’s fabulous.

Kona Ice, the nation’s premier mobile tropical shaved ice franchise, today announced that it is introducing a new line of FruitFirst flavors. The sweet treat is USDA Smart Snack Approved and far exceeds the new USDA “All Foods Sold in Schools” guidelines that were implemented on July 1, 2016.

For two years, since the inception of the USDA’s Smart Snack initiative, Kona Ice has been leading flavor innovation efforts to stay ahead of the federal government’s requirements for school nutrition. These standards are for all foods and beverages sold to students during the school day in vending machines, school stores, snack carts and a la carte lines, as well as through fundraising. 

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