Smoothies Spur Healthy Sales

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Posted: April 3rd, 2015

Category: The Wire

Smoothies are becoming ubiquitous on quick-serve and fast-casual menus due in no small measure to convenience, delicious flavor combinations and the perception of healthfulness that these fruit and vegetable beverages command.

Carol DeNembo, Vice President of Marketing for Juice It Up!, an 80-unit juice and smoothie chain based in Irvine, Calif., says smoothies are great carriers for a host of healthy ingredients.

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