Forget the rock-hard pretzels and suspicious-looking hot dogs that cart vendors were once known for. Nowadays, the mobile foodservice space is populated by specialty coffee concepts, gourmet popcorn carts, and Korean barbecue on wheels. And business is booming for these operators as they look to economize and get in front of consumers in new ways.
Until recently, mobile foodservice had flown under the radar, says Aaron Allen, CEO of restaurant consulting firm Aaron Allen & Associates. But the industry is changing: The traditional restaurant business is only growing more competitive, consumers are increasingly on the go, and the snack occasion is peaking in popularity.