The Evolution of an Empire Genghis Grill Sparks Aggressive 2016 Growth Caps Off Strong 2015

By Staff Writer

Posted : March 2, 2016

Category : The Wire

The Evolution of an Empire Genghis Grill Sparks Aggressive 2016 Growth Caps Off Strong 2015

The dawn of a new era has arrived in one of America’s favorite restaurants.

Genghis Grill, the beloved build-your-own stir fry brand, announced today an extensive franchise growth initiative designed to double the brand’s footprint in the next five years. With 86 locations operating in 20 states, the fast-growing franchise looks to leverage the momentum it has achieved in the past year to conquer new territories in key markets throughout the United States.

Capping off a milestone year, the past 12 months included the introduction of a new kid’s menu and online ordering system, as well as new appetizers, desserts, scratch cocktails, craft beer and a series of fresh additions to the brand’s iconic “Fresh Market Bar.” Genghis Grill is also planning a new brunch menu, which will make its debut in the months ahead.


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