Wingstop Launches Franchise Incentive Program

By Jessica Dees

Posted: December 7th, 2010

Category: The Wire

Wingstop Launches Franchise Incentive Program National expansion campaign designed to double the number of stores over the next several years

RICHARDSON, Texas " As part of an aggressive national expansion campaign, Wingstop today announced a franchise incentive program designed to help new and existing franchises open more Wingstop restaurants nationwide.The program is the first time the fast-growing wing chain has offered franchise incentives and is designed to attract more multi-unit owners.

“With the launch of this program we are taking the most aggressive approach in our company’s 16-year history,” said David Vernon, vice president of franchise sales for Wingstop. “The Wingstop concept was built on a simple operating platform that appeals to multi-unit investors and entrepreneurs who want to own their own business. We are offering this program for a limited time to accelerate our growth into both existing and new markets.”

The incentive is available now through April 1, 2011 and offers qualified franchise candidates an opportunity to join the Wingstop brand at a reduced franchise and royalty fee.

In the past year Wingstop has opened more than 40 new locations, including its first store in Queens, New York, its 50th locations in Los Angeles and Houston and the first international stores in Mexico City. With the launch of the incentive campaign, the concept plans to continue its expansion into existing and new markets throughout the Northeast, Midwest and Southeast regions.

“Since Wingstop began franchising in 1997, the company has quickly and successfully grown into new markets outside its Texas roots,” added Vernon. “Now’s the time to take the next step. There is tremendous potential for expansion and we believe this program will attract new operators looking for an opportunity to get on board and grow with us.”

This is just the latest from Wingstop . The company has experienced a banner year, reaching more than seven straight years of positive same store sales, ranking number one in System wide Sales Growth on the 2010 Nation’s Restaurant News Second 100 list, and being acquired by private equity firm Roark Capital Group in April.

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