Russo's New York Pizzeria

Russo's New York Pizzeria is leading the industry is fresh, high-quality gourmet New York style pizzas and authentic Italian food. Our chef-inspired concept, founded by Chef Anthony Russo, incorporates 100-year-old Italian family recipes. Russo’s Restaurants is a national and international franchisor of the casual dining brand Russo’s New York Pizzeria. Based in Houston, Russo’s Restaurants is composed of a mix of corporate and franchised locations across Texas, Oklahoma, Tennessee, and Florida. Russo’s has entered international markets as well, with locations in Dubai, Abu Dhabi and Sharjah, in the United Arab Emirates.

What Does a Russo's New York Pizzeria Franchise Cost?

To buy a franchise with Russo's New York Pizzeria, you'll need to have at least $200,000 in liquid capital and a minimum net worth of $550,000. Franchisees can expect to make a total investment of $450,000 - $950,000. Russo's New York Pizzeria charges a franchise fee of $39,500. They also offer financing via 3rd party. *


Financial requirements for this franchise:
Liquid Capital:$200,000
What does Liquid Capital mean?
Net Worth:$550,000
What is Net Worth?
Total Investment:$450,000 - $950,000
What does Total Investment mean?
Franchise Fee:$39,500
What is a Franchise Fee?
Royalty Fee:6%


Options available to Franchisees:
Financing:Via 3rd party

Franchisor Details

Facts about this Franchise:
Total Units:50
Home Office: Houston, TX
Year Founded:1992
Franchising Since:1996

Started In The Russo Family Kitchen

Son of first-generation Italian immigrants, Chef Anthony Russo grew up in a New Jersey home where the kitchen was the center of family life. These experiences stuck with young Anthony as his family moved to Texas in 1978. His father opened Russo’s Italian Restaurant, which quickly became a local favorite. Just like that, Anthony found a second home in the restaurant kitchen. By the age of 12, he was learning family recipes from relatives who flew in from Naples and Sicily each summer. Making pizza and scacciata (calzones) became a passion.

Chef Anthony Russo always brings a passion for food that’s deeply rooted to his Italian heritage. His culinary inspiration, along with his traditional family recipes passed down from generation to generation, are the foundations for his authentic New York-style pizzas. A relentless quest for perfection continues to take him back to the Italian old country each year, to oversee olive oil production and tour family wineries.

A Fresh Success

What’s our secret? Simple. We use fresh, quality ingredients.

That’s what Russo’s has been all about for more than 30 years. Our family recipes, which are over 100 years old, with their custom blend of spices and proprietary ingredients, will leave your competitors far behind. For instance, we make our pizza dough fresh daily; and to make a true New York-style crust, you need the right flour. Our pizza sauce is made fresh, too, from our traditional family recipe formulated for Russo’s, with tomatoes grown in California, topped with 100% mozzarella cheese from a Wisconsin dairy farm. Real ingredients, nothing packaged.

The enjoyment is real at Russo’s. Real ingredients, real opportunity for an enterprising franchisee to cultivate a devoted clientele.

Next Generation Pizza and Italian Concept

The Russo’s brands are unique, one-of-a-kind restaurants that are adaptable to many venues. We have three different restaurant styles – pizza kitchen, pizzeria and coal-fired kitchen. This flexibility allows our franchisees many options for the size and location of their restaurant.

  • Space ranging from 1,500 to 3,500 sq ft
  • Strip and lifestyle centers
  • Urban/downtown locations
  • Conversions of existing restaurants
  • Enclosed mall/food court locations
  • University or office locations
  • Airport or other non-traditional locations
  • Fast-Casual Dining


Russo’s New York Pizzeria® is designed for the lunch guest on-the-go, featuring fast-paced counter service and sit-down service, where a slice and salad can be delivered in under seven minutes. The menu features our award-winning pizza, with an ample selection of appetizers, salads, and pasta dishes for guests who prefer to dine-in.

Our overall approach is reminiscent of some of the first authentic pizzerias where everything was made from scratch with hand-picked ingredients, in a traditional Italian style.

This franchise has the option of offering full-service experience, depending on the day part or the guests’ needs. For most of our New York Pizzerias®, takeout or delivery services constitute the lion’s share of their business. All New York Pizzerias® serve beer and wine as a complement to a menu mix that averages between 5 percent and 10 percent of total sales.

4 Big Opportunities

Income streams flow together. The pizza industry is teeming with opportunity and room for innovation. However, before plunging in, you need to fully analyze the different profit segments of the fast-casual market.

1.Sit-Down Dining
Our classic pizzerias serve fresh, made-to-order pizza, pasta, and salads, allowing customers to experience the traditional New York pizzeria® feel, but still at a reasonable price.

2. Delivery
Pizza delivery services allow customers to call in or, increasingly, place their orders online. Traditionally, this is a key service to most popular pizza franchises, but what differentiates us is our full menu in addition to pizza, which increases overall sales.

3. Take Out
Approximately 20% to 45% of our customers prefer takeout, making this service the most popular and profitable, offering the same quick convenience as delivery, but minus the tip.

4. Catering
We offer full-service catering for events large and small, corporate or private. Let our serving staff take the pressure off, so you can relax and enjoy the occasion. We offer a full menu of Italian specialties, or we can customize a buffet for a less formal setting.

Why Russo’s?

  • We generate more sales than other national brands per square foot.
  • More than 35 years of proven family recipes using high-quality, all-natural ingredients imported from Italy
  • Proven business model that averages 20.7% food and 25.2% labor costs
  • Our chef-inspired menu items produce more profits for you.

An Exciting Opportunity You Don’t Want To Miss!

We're looking for franchise owners who are outgoing and have sales, marketing, and/or management experience, and who are results oriented. A person who can build relationships, lead a team, and who has the motivation to excel! You must have a minimum of $250,000 in liquid capital, and be ready to make a full-time commitment.

Fill out the form and get more information about Russo’s today!

Declaimer: The following data involves historic performance information for Restaurants owned by us or our affiliates and Restaurants operating under effective Franchise Agreements that were open for 12 months or longer as of December 31, 2018. There were a total of 51 franchised Russo’s New York Pizzeria Restaurants operating under effective Franchise Agreements as of that date, 20 of which had been open for 12 months or longer in the United States, and there were a total of six Russo’s New York Pizzeria Restaurants owned by us or our affiliates, all of which had been open for 12 months or longer as of December 31, 2018. The following results include (a) the average Gross Sales for company-owned Russo’s New York Pizzeria Restaurants for the fiscal year ending December 31, 2018, and (b) the cash flows for company-owned Russo’s New York Pizzeria Restaurants only for the fiscal year ended December 31, 2018. Because we do not maintain the accounting records of our franchisees, we are unable to make any representation with respect to the reliability of the expense data of franchised Restaurants.


Russo's New York Pizzeria is currently accepting inquiries from the following states:

Alabama, Alaska, Arizona, Arkansas, Colorado, Delaware, Florida, Georgia, Idaho, Iowa, Kansas, Kentucky, Louisiana, Maine, Massachusetts, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Vermont, Washington, D.C., West Virginia, Wyoming

Interested parties should have at least $200,000 in liquid capital to invest.

* This information may have changed since first published. We recommend that you always verify fees, investment amounts, and offers with the business opportunity directly prior to making a decision to invest.