Russo's New York Pizzeria

2019 Costs & Fees

Liquid Capital Required:$200,000
Net Worth Required:$750,000
Total Investment:$454,350 - $1,495,500
Franchise Fee:$39,500
Royalty Type:6%

Franchisor Details

Total Units:53
Year Founded:1992
Franchising Since:1998
Home Office: Houston, TX
Awards:
Entrepreneur 500, Inc. 5000, Franchise Times Top 200+

Started In The Russo Family Kitchen

Son of first-generation Italian immigrants, Chef Anthony Russo grew up in a New Jersey home where the kitchen was the center of family life. These experiences stuck with young Anthony as his family moved to Texas in 1978. His father opened Russo’s Italian Restaurant, which quickly became a local favorite. Just like that, Anthony found a second home in the restaurant kitchen. By the age of 12, he was learning family recipes from relatives who flew in from Naples and Sicily each summer. Making pizza and scacciata (calzones) became a passion.

Chef Anthony Russo always brings a passion for food that’s deeply rooted to his Italian heritage. His culinary inspiration, along with his traditional family recipes passed down from generation to generation, are the foundations for his authentic New York-style pizzas. A relentless quest for perfection continues to take him back to the Italian old country each year, to oversee olive oil production and tour family wineries.


A Fresh Success

What’s our secret? Simple. We use fresh, quality ingredients.

That’s what Russo’s has been all about for more than 30 years. Our family recipes, which are over 100 years old, with their custom blend of spices and proprietary ingredients, will leave your competitors far behind. For instance, we make our pizza dough fresh daily; and to make a true New York-style crust, you need the right flour. Our pizza sauce is made fresh, too, from our traditional family recipe formulated for Russo’s, with tomatoes grown in California, topped with 100% mozzarella cheese from a Wisconsin dairy farm. Real ingredients, nothing packaged.

The enjoyment is real at Russo’s. Real ingredients, real opportunity for an enterprising franchisee to cultivate a devoted clientele.


Next Generation Pizza and Italian Concept

The Russo’s brands are unique, one-of-a-kind restaurants that are adaptable to many venues. We have three different restaurant styles – pizza kitchen, pizzeria and coal-fired kitchen. This flexibility allows our franchisees many options for the size and location of their restaurant.

  • Space ranging from 1,500 to 1,800 sq ft
  • Strip and lifestyle centers
  • Urban/downtown locations
  • Conversions of existing restaurants
  • Enclosed mall/food court locations
  • University or office locations
  • Airport or other non-traditional locations
  • Fast-Casual Dining

New-York-Pizzeria®

Russo’s New York Pizzeria® is designed for the lunch guest on-the-go, featuring fast-paced counter service and sit-down service, where a slice and salad can be delivered in under seven minutes. The menu features our award-winning pizza, with an ample selection of appetizers, salads, and pasta dishes for guests who prefer to dine-in.

Our overall approach is reminiscent of some of the first authentic pizzerias where everything was made from scratch with hand-picked ingredients, in a traditional Italian style.

This franchise has the option of offering full-service experience, depending on the day part or the guests’ needs. For most of our New York Pizzerias®, takeout or delivery services constitute the lion’s share of their business. All New York Pizzerias® serve beer and wine as a complement to a menu mix that averages between 5 percent and 10 percent of total sales.


4 Big Opportunities

Income streams flow together. The pizza industry is teeming with opportunity and room for innovation. However, before plunging in, you need to fully analyze the different profit segments of the fast-casual market.

1.Sit-Down Dining
Our classic pizzerias serve fresh, made-to-order pizza, pasta, and salads, allowing customers to experience the traditional New York pizzeria® feel, but still at a reasonable price.

2. Delivery
Pizza delivery services allow customers to call in or, increasingly, place their orders online. Traditionally, this is a key service to most popular pizza franchises, but what differentiates us is our full menu in addition to pizza, which increases overall sales.

3. Take Out
Approximately 20% to 45% of our customers prefer takeout, making this service the most popular and profitable, offering the same quick convenience as delivery, but minus the tip.

4. Catering
We offer full-service catering for events large and small, corporate or private. Let our serving staff take the pressure off, so you can relax and enjoy the occasion. We offer a full menu of Italian specialties, or we can customize a buffet for a less formal setting.


Why Russo’s?

  • We generate more sales than other national brands per square foot.
  • More than 35 years of proven family recipes using high-quality, all-natural ingredients imported from Italy
  • Proven business model that averages 20.7% food and 25.2% labor costs
  • Our chef-inspired menu items produce more profits for you.

An Exciting Opportunity You Don’t Want To Miss!

We're looking for franchise owners who are outgoing and have sales, marketing, and/or management experience, and who are results oriented. A person who can build relationships, lead a team, and who has the motivation to excel! You must have a minimum of $250,000 in liquid capital, and be ready to make a full-time commitment.

Fill out the form and get more information about Russo’s today!

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Please Note:

Russo's New York Pizzeria is currently accepting inquiries from the following states: Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, Washington, D.C., West Virginia, Wisconsin.

Interested parties should have at least $200,000 in liquid capital to invest.

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