Fast casual dining is a growing segment of the restaurant industry, and a soup and salad franchise fits well within that category. Additionally, a soup and salad franchise addresses consumer demand for healthier meal options. A savvy entrepreneur would do well to consider investing in this type of dining establishment. A soup and salad focused franchise appeals to a wide variety of tastes while offering nutritious and easy meals for today's busy consumers.
The branded packaged produce and salad market is expected to approach $7 billion in 2018.
SOURCE: Packaged Facts
48% of Americans choose local, natural and organic salad kit options when they're available.
SOURCE: Nielsen Insights
36% of consumers 18-34 are interested in trying more cold soups.
42% of consumers are more likely to purchase, and pay more for, salads described as premium.
From all you can eat soup and salad buffet franchises to fast casual sit down or carry out restaurants, there are options in the soup and salad category. Potential franchisees should investigate what their area may be lacking and what consumer demand will support. There is a lot of versatility in terms of the menu to consider as well, from seasonal options to ethnic inspired recipes, that will be more popular in certain areas than others.
A soup and salad franchise allows for a franchisee to adapt to consumers changing tastes as well as the season’s. This ability to change and update the menu will keep consumers excited about your menu and coming back for more. What’s more, this kind of fast casual restaurant franchise fits with consumers growing interest in eating fresh, healthy meals without all the work and fuss. Someone interested in pursuing a restaurant franchise should consider this category’s potential when doing their research.
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