No doubt about it - Americans love chicken in any form, but especially fried. Opening a fried chicken franchise can be a delicious opportunity for the right entrepreneur. More U.S. consumers than ever are eating chicken, with consumption up 17 percent since 2012 according to the National Chicken Council. And despite our increasing interest in healthy choices, many news outlets have reported that fried chicken comprises more than half of all chicken ordered in restaurants.
The per capita consumption of chicken in 2018 is estimated to be 92.5 pounds.
SOURCE: National Chicken Council
Of the 100 biggest restaurant chains in the U.S., 3 of the 5 fastest-growing are chicken concepts.
SOURCE: Business Insider
Chicken surpassed burgers as the No. 1 category in the fast-food business by purchase in 2016.
SOURCE: Brand Index
22% of prepared chicken sales in grocery stores is fried.
SOURCE: Grocery Headquarters; Perishables Group
National Chicken Council
Grocery Headquarters; Perishables Group
Think that fried chicken is fried chicken? Within this category, there exists many varieties, from southern to spicy, sandwiches to boneless. Every franchise has its own method for achieving succulent, juicy chicken in a crispy, delicious crust. Regional favorites abound and a savvy entrepreneur will need to investigate what the local tastes will support. Fried chicken is a go-to comfort meal for many Americans, so the odds of success for this beloved menu item are high.
Despite an interest in eating healthier, fried chicken is a growing category in quick service restaurants. In fact, many news outlets have reported that fried chicken comprises more than half of all the chicken ordered in restaurants. A savvy entrepreneur can find success when they invest in a fried chicken focused franchise business. Not convinced about how popular fried chicken has become in America? The delicious food item now has its own holiday - July 6th is National Fried Chicken Day.
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