More than thirty years after creating our first swirl, we’re still going strong. And, the sweetest part? We share all those years of experience to help our franchisees achieve success right along with us. Through our parent company, Famous Brands International, we have over 700 franchisees in 16 countries across the TCBY and Mrs. Fields brands. We have built a solid infrastructure that includes a team of industry experts and all the necessary resources to assist you with opening, operating, and creating your own sweet success story.
Operations/Field Support Services
Helping you get your business open on time and on budget is our goal. We assist our franchisees throughout the entire store opening process with the following:
Our name stands for The Country’s Best Yogurt. That sentiment was true back when we started in 1981, and it’s still true 34 years later. TCBY isn’t just about making great frozen yogurt or continuing to push ourselves to innovate in the market, although we do both. We also believe it’s our job to provide our franchisees with the infrastructure, resources, and industry experts to help them open and operate a successful business that will bring them joy for years to come. This approach has earned us recognition as the segment leader in franchisee support and has grown our parent company, Famous Brands International, to include over 880 franchisees in 16 countries across the TCBY and Mrs. Fields brands.
A Leader in Yogurt Sales and Brand Awareness
TCBY continues as the category leader in the $1.7 billion frozen yogurt industry, with an impressive brand awareness that’s over 90%. Here are a few other tasty facts:
Yes, there really is a Mrs. Fields, and her name is Debbi. She began baking and selling her famous chocolate chip cookies back in 1977 in Palo Alto, California, when she was only 20 years old. She knew that once people tasted her fresh baked cookies made with premium, fresh ingredients, they would be hooked. But, even she couldn’t have anticipated that her cookies would become the most recognized and sought after premier cookie brand in the world. That popularity has never waned. Here are a few more tasty facts:
Three Revenue Streams
We are offering the option to buy either a TCBY or a Mrs. Fields or a dual concept with TCBY and Mrs. Fields combined!
You get three proven revenue streams under one roof for just one franchise fee, making you one smart cookie! And, our new gifting stations are supported by our $50 million mrsfields.com business in Salt Lake City, Utah. This addition combined with the two iconic brands is a true differentiator. The gifting stations are also an excellent B2B model.
Here are some of the requirements that all franchisees must meet:
Does this sound like you?
Fill out the form today!
To get more information on TCBY
Please call Mallory Guido directly at (720) 599-3374.
TCBY is currently accepting inquiries from the following states: Alabama, Alaska, Arizona, Arkansas, California, Colorado, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Mississippi, Nebraska, Nevada, New Hampshire, New Jersey, New York, North Carolina, North Dakota, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, Wisconsin.
Interested parties should have at least $100,000 in liquid capital to invest.Request Information