ROSWELL, GA (August 5, 2015) – Franchise Gator today
announced it has once again been named as the Top Franchise Advertising Portal
in the Franchise Benchmark Q2 2015 report. This marks the sixth consecutive
quarter the website has been ranked in the top position as the number one lead
generation portal.
Eric Bell, General Manager at Franchise Gator,
credits the company’s success to many factors, including Gator’s dedication to
driving more traffic than its competitors. “We are committed to being the
number one lead source for our clients by providing them with more quality
leads than any other source,” said Bell. “Our clients tell us that our leads
get further along in the sales process and convert at a higher rate which makes
us extremely proud.”
Franchise Gator currently generates more leads than
any other portal in the industry having doubled its number of visitors in 2014.
The company is committed to staying ahead of industry trends and providing
valuable and relevant content to educate both franchisors and potential
franchisees.
“Delivering the best leads and top-notch service to
our clients is our focus, and we are honored to be recognized as the number one
franchise portal for the sixth quarter in a row,” said Bell.
Franchise Benchmark aggregates data from hundreds of
brands to show key trends in the franchise industry. The data includes total
lead flow, client usage, financial qualifications, email click-through rates, online
franchise application rates, unsubscribe rates, expansion, and retention. The
Q2 2015 report provides a list of the Top Franchise Advertising Portals in
addition to other metrics useful in measuring prospect interest. The current
report can be found at www.franchisebenchmark.com.
About Franchise Gator
Franchise Gator, a unit of Landmark Interactive, a division of Dominion Enterprises, is the leading destination for those seeking to invest in a franchise opportunity. Now in its 13th year, Franchise Gator and its network of sites offer information on hundreds of business and franchise opportunities available in more than 100 industries. Franchise Gator provides franchisors with a quality, cost-effective mode of franchise marketing.
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About the author:
Stephan Baldwin received his B.A. from Lock Haven University of Pennsylvania in Interactive Design. He went on to start Traffic Media, a successful online consulting firm specializing in website design and marketing for real estate professionals in South Florida. Looking for a change in scenery, Stephan accepted the position of Marketing Director with Franchise Gator and moved to Atlanta where he currently resides. Stephan brings over 10 years of experience in UI design, SEM, SEO, email & affiliate marketing to Franchise Gator.