Sears Hometown and Outlet Refreshes Appliance Retail Strategy


Posted: March 25th, 2015

Category: The Wire

The appliance market landscape in America is changing, with customer research showing that brand name, quality and appearance are increasing in importance. Evolving to meet changing customer needs and to embrace its branding as "America's Appliance Experts," Sears Hometown and Outlet Stores, Inc. (Nasdaq:SHOS) announced today the reinvention of its appliance retail strategy at its store formats, starting with Sears Hometown Stores.

Beginning in March 2015, Sears Hometown and Outlet Stores, Inc. will begin a two-phase refresh of 51 Sears Hometown Stores across the United States, culminating in grand reopening celebrations April 23-25, 2015. The refresh includes a new product assortment, redesigned merchandising, new fixtures & signage, and comprehensive training for floor associates, among other changes. The Company's CEO and President, Bruce Johnson said, "With improved selling floors and enhanced technologies, our customers will have a shopping experience unmatched by any of our competitors."