How To Choose the Right Franchise For You

By Staff Writer

Posted: March 21st, 2016

Category: For Beginners

Franchises typically consume many hours a week for those who run them, and the typical licensing period is 10 to 20 years. When investing thousands of hours into something, it makes sense to choose a franchise type that will sustain your interest over a long time period.

Choosing the right franchise

How do you know what kind of franchise will suit you best? In some cases, it is impossible to know until you've actually purchased the franchise and begun to run it. In most cases though, some careful analysis will help you figure out which franchise or type you are most suited for.

Activities That Interest You

Thinking about what interests and passions you already have is a good place to start when selecting a franchise. Someone who loves to read may want to invest in a bookstore franchise, while someone whose passion is cooking or hospitality may want to invest in a restaurant franchise.

Finding a product or service that you really love and enjoy can be another reason to buy a particular franchise. A teacher who has seen students helped by a tutoring franchise may have the skill set and expertise to run one successfully. A passionate outdoorsperson or camper may find the idea of having a franchise that sells camping equipment attractive.

Further Considerations

Just as important as finding a franchise that lines up with your interests and passions is finding one that fits into the rest of your life. Many retail franchises are open 7 days a week including most holidays. Restaurant franchises are often open 18 to 24 hours a day, 6 to 7 days a week. Service franchises may have the least business hours, but may require lots of marketing and sales calling to find customers.

Good management techniques can allow franchisees to have the kind of work schedule they need no matter what franchise they choose, but most franchisees need to be available to handle situations that inevitably arise, even when they are not physically present at the location. You need to make sure you can handle the schedule of your franchise before purchasing.

Another important consideration when buying a franchise is the earning potential it offers. Everyone wants to make money with their franchise, but matching your income needs to the projected earnings of the franchise you are considering can help prevent disappointments down the line. It's vital to know what you're getting into and what to expect before investing large amounts of time and money into an opportunity that may not turn out to suit your personality or needs.

Making Your Passion Work For You

While following your passion is something that can make going to work feel as good as going on vacation, buying a franchise is not something to rush into without considering the choice from a logical standpoint. Doing your research on the viability of a given franchise is still the best way to ensure success. Passion alone can't carry a bad concept or a failing franchise.

Franchise Gator offers many opportunities for all different interests and passions. Their Top 100 Franchise Opportunities page has something to offer to nearly any type of investor.