The Key to Success: Courage & Fear

By Rick Bisio

Posted : March 8, 2016

Category : Editorial

The Key to Success: Courage & Fear
Courage and fear

Many future entrepreneurs dream of success, and the
financial and personal rewards often associated with success. These would-be
entrepreneurs buy and read countless “self-help” books and articles designed to
guide or point them in the right direction. But in the end, the answer is not
in books or articles.  The magic
ingredient is you.

As a franchise
, I am fortunate to be friends with many successful business
owners. If you could dissect the mind of successful entrepreneurs,
you would find a common ingredient: courage. Successful entrepreneurs have the
courage to take measured risks, courage to move in a different direction,
courage to take advice, courage to invest their savings in their own abilities,
and courage to sometimes go it alone. It takes courage to be self-employed,
totally reliant on your own resources, and to be 100% responsible for the
results. In the end, the courage to take measured risk and to deal with uncertainty
is directly connected to your ability to harness fear.

A little fear, harnessed the right way, is exceptionally
powerful.  A very wise man extolled the
virtues of “doing at least one thing each
day that just scares you.
”  This is
good advice and is the first step on the road to harnessing the power of fear. Everyone
has a certain degree of fear when they do something new.  Successful entrepreneurs use this fear as a
motivator to identify risks and prepare for success.  This is a learned behavior and does not come
naturally. In fact, in the primal part of our brain, the part that was formed
eons ago, there still survives the ‘self-preservation, fight or flight programming. Training ourselves to
manage this compulsive survival instinct is hard work. Every successful
entrepreneur has mastered this.

The courage to harness fear to drive successful outcomes can
happen at any time in our lives. For some, this happens as a child.  Our parents have more influence on our future
success than many would like to admit and we learn these skills through
observation and trial and error while growing up.  For others, it happens as a teen or as an
adult through conscious action and focus. 
For others, it never happens.  Fear
will always control their actions.  This
last group will always find fault with an idea. 
This fear leads directly to the ‘flight’ instinct.  Regardless of the quality of an opportunity,
these folks will always avoid uncertainty. 

Once you harness your reaction to risk, stress and fear,
you will start to develop courage. You will first begin to recognize
opportunity and then you will gain the confidence and courage to take advantage
of the opportunities.  Finally, you will
be able look in the mirror and say, “Yes, I know I can do this and regardless
of what happens, I have the ability and skills to handle it.”

If you were lucky enough to have grown up in a household
with successful, entrepreneurially-minded parents sharing their knowledge with
you, then you’re lucky enough. You learned how to handle courage and fear as a
child and it is second nature to you.

If you fall into the other 80% of families, then you’ve
got some work to do.  First you must
learn to harness your fear and then you will acquire the confidence and courage
it takes to make bold decisions.  You are
never too old or too young to begin training yourself. 

About the author:

With over 2 decades in franchising as a franchise company executive, franchisee and senior franchise coach, Rick Bisio is a best-selling author and speaker on the subject of franchising.  Mr. Bisio has established himself as a franchise coach/consultant to individuals who are considering purchasing a franchise.  To learn more, go to or purchase his book – The Educated Franchisee or The Franchise Workbook

The Educated Franchisee project is dedicated to franchise education through the sharing of franchise information and strives “To create educated franchise buyers that have clearly defined objectives and are able to recognize the right, or wrong, franchise when they see it.” To get more franchise information visit any of our websites including,,,,, or contact us at

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