Homes & Land Magazines

As a Homes & Land Publisher you will be granted an exclusive territory in which to market advertising solutions to real estate brokers, agents, and related service providers. Our products are viewed by the trillion-dollar real estate industry as both important and compelling. We offer the right candidate a promising future with the opportunity for great financial rewards.

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What Does a Homes & Land Magazines Franchise Cost?

To buy a franchise with Homes & Land Magazines, you'll need to have at least $50,000 in liquid capital and a minimum net worth of $150,000. Franchisees can expect to make a total investment of $47,100 - $127,000. *

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Financial requirements for this franchise:
Liquid Capital:$50,000
What does Liquid Capital mean?
Net Worth:$150,000
What is Net Worth?
Total Investment:$47,100 - $127,000
What does Total Investment mean?


Options available to Franchisees:
Financing:Not Available

Franchisor Details

Facts about this Franchise:
Total Units:224
Home Office: Tallahassee, FL
Year Founded:1973

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Why Franchise With Homes & Land?

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Homes & Land has been a proven marketing system for the real estate industry for over 40 years. A franchise is a great way to start your own business with fewer risks relative to bare-bones entrepreneurship. Homes & Land is also part of a very large, historically-stable segment of the U.S. and Canadian Economies.

According to the NAHB, the U.S. Housing market typically contributes 17 to 18 percent to U.S. GDP. Another growing segment Homes & Land serves is the home improvement segment with consumer spending totaling $120.7B in 2012 according to Harvard's Leading Indicator of Remodeling Activity (LIRA) report.

We offer great products and services for the real estate market including: Full Size, Full Color Magazine Ads, a national real estate website, Featured Listings online, unique marketing tools and services, and much, much more.

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Support & Training

Homes & Land provides initial training to all new franchisees as well as periodic ongoing training sessions, webinars, online training, and annual meetings.

Most of our successful franchise owners come from backgrounds other than real estate and publishing. Our extensive training program teaches motivated individuals everything they need to know to be successful.

The primary objective of our classroom and field training is to help you analyze your market, develop the appropriate business strategy, sell to new clients, and generate profits. In addition, we make sure you are capable of publishing a quality magazine that is consistent with the high standards of the Homes & Land network.

Franchisees Get Help Every Step Of The Way

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  • A full week of classroom training at our corporate office covers these topics:
    • Introduction to the real estate industry
    • Understanding our products
    • Marketing your business
    • Learning the sales presentation
    • Distributing your magazine
    • Setting up your office
  • Your Regional Director will then join you in your exclusive territory to accomplish the following:
    • Research and understand your market
    • Analyze your distribution locations
    • Fine-tune your sales presentation
    • Make initial sales calls
    • Network with prospects in the real estate community
  • In addition, to help you get started we:
    • Build a minimum of your first three issues
    • Provide production training in a classroom setting
  • The support never stops. We have an ongoing series of communication, training, and networking opportunities:
    • Your Regional Director is a continuing resource for marketing consultations and product information
    • Regional workshops and an Annual Business Conference
    • A toll-free support line with consultants trained to answer technical questions
    • New marketing materials to make selling advertising even easier
    • A monthly newsletter filled with sales and marketing ideas


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“Homes & Land gives incredible support. It is wonderful for the technology and the tech support, the seminars and the training sessions. The senior management team always listens, and they try to help on all matters. Homes & Land is more of a partner who recognizes that if we succeed, the Company succeeds. The network of franchisees is always helpful as well. I feel that Homes & Land is providing our business model, and it is up to us to utilize and sell it. The strength of the brand and the network throughout the U.S. and online has enabled my success. I am not a little independent trying to create a magazine from scratch. I own a branded, valuable asset that I can one day sell.”
— Michelle Russell, Homes & Land of Chattanooga & Northwest Georgia

Homes & Land Magazines 05 “We are delighted that over 32 years ago we made the decision to buy our first Homes & Land franchise. It’s the best business and career decision that Cheryl and I ever made. Today, we publish six Homes & Land magazines and two Rental Guides across Eastern and Middle Tennessee. Owning a Homes & Land franchise has been very rewarding for us, and now our children are a large part of our business.”
— Russ & Cheryl Haskins

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“Through the years, Homes & Land has aggressively pursued a group of services that our customers could not get in one place. This practice provided us with an essential key to our success: Belief in our product. We have also been provided with the support and flexibility to develop local services that meet our local Realtors’ needs. This has made us a true marketing partner.”
— Peggy Lawyer, Homes & Land of Malibu to Beverly Hills

Ideal Candidate

We're looking for franchise owners who are outgoing and have sales, marketing, and/or management experience, and who are results oriented. A person who can build relationships, lead a team, and who has the motivation to excel! You must have a minimum of $50k in liquid capital, and be ready to make a full-time commitment. Successful franchisees are competitive, hard-working professionals with the ability to follow our proven system.

You're interested in becoming an Entrepreneur, that's fantastic!
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Homes & Land Magazines is currently accepting inquiries from the following states:

Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, Washington, D.C., West Virginia, Wisconsin, Wyoming

Interested parties should have at least $50,000 in liquid capital to invest.

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If you're still considering Homes & Land Magazines, why not take a moment to learn a little more?

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* This information may have changed since first published. We recommend that you always verify fees, investment amounts, and offers with the business opportunity directly prior to making a decision to invest.