Editorial

Social media has taken the world by storm. We’re more connected and aware – and perhaps more distracted – than ever before. But can social have a significant impact on your local franchise? Can you leverage social media to gain more customers? Build brand loyalty? Increase local awareness – and profits? Yes, you can! And … How to Use Social Media to Build a Formidable Local Franchise

In this day and age, franchise owners have a multitude of technology at their fingertips. By taking advantage of one of the many low-cost or free online survey providers available, businesses can use the results to grow and increase sales. Here are five ways online surveys can increase your franchise’s revenue. 1. Determining Customer Base … 5 Ways Online Surveys Can Increase Your Franchise’s Revenue

Congratulations, you’re a franchise owner! Now, quick, what does your business do? No, not what product or service do you sell – what do you do? Believe or it not, these are two different questions. Many franchise owners believe what they do is defined by the products or services listed in their price books. They … You Don’t Sell What You Think You Sell

Every franchisee and entrepreneur understands the importance of their business and getting their message across to potential investors and customers. However, what many franchisees might not know is how beneficial a blog can be for their brand, exposure and reaching new potential buyers in the process. 1. Rank in Search Engine Results One of the … 5 Ways to Use a Blog to Grow Your Franchise Business

When seeking a great franchise opportunity, there are a number of signs that are indicative of worthy investments, as well as critical red flags to avoid. Since franchises require ample startup costs, it’s important to ensure you are getting the best deal possible. Fortunately, with a keen eye for detail and a bit of advance … What Does A Prime Franchise Opportunity Look Like?

When purchasing a retail franchise, there are key aspects to identify that will enable you land the best deal possible. With the innumerable business models available to you, it can be overwhelming to choose the franchise best suited to your goals and objectives. By examining specific characteristics of the business model, you can narrow down … 5 Characteristics of a Worthwhile Retail Franchise

For emerging entrepreneurs, franchises offer a practical avenue to business ownership that is both easier and more affordable than starting a new company. When operating a franchise, maximizing your ROI is imperative for continued growth and higher profit margins. In order to get the most out of your investment, you need to find innovative ways … From Red to Black: How To Get To Profit Faster

More and more millennials are turning to franchises as a way to successfully launch their first business venture. Franchises provide first-time entrepreneurs an easier, more cost-effective, and lower risk investment than new business models, providing fresh college grads an excellent avenue for putting their business degrees to the test. Here are just a few things … 7 Traits of Franchises That Appeal to Millennials

Customer service is an interesting thing. Everybody talks about it. Many companies claim that their level of customer service is unsurpassed. What does that really mean? And what IS good customer service? Jim "Mr. Energy" Smith, Jr. talks about exemplary customer service as "creating an experience where people don’t want to leave." Customer service is about making … Customer Service: Help Your Business Stand Out from the Competition!

Buying a franchise is a big deal. Bigger, in many ways, than starting a business from scratch. And while there’s a lot of advice out there about starting a business from scratch, fewer experts tell you how to successfully buy and run a franchise. If they did, my story might be different. Several years ago, … 5 Franchising Mistakes I Made (So You Can Avoid Them)