How To

The franchising world is beginning to recognize the importance of social media for marketing. "Franchise King" Joel Libava expects that social media will become "the way we all do business" in the near future, and franchise groups and forums nationwide are focusing discussions on ways to use social media effectively as a franchise. Using social … How To Use Social Media To Evaluate a Franchise

Operating a successful franchise requires business savvy and dedication. There are numerous qualities that make for an ideal franchisor, and in order for a business to prosper, business leaders must possess the necessary skills to manage the franchise effectively. Though operating a franchise is an easier pursuit than starting a brand new business, there are … What Does It Take to Become a Successful Franchisee?

Despite commonly being told not to judge a book by its cover, all of us form first impressions when we encounter new faces, places, and ideas. Despite potentially being introduced to new information down the road, science confirms that even facts don’t change first impressions. New studies presented at the annual meeting of the Society for Personality … Get Customers Before They Even Walk in with Outstanding Curb Appeal

Are you interested in owning that sub shop? Or do you have your eye on the ice cream franchise down the street from you? For most franchises, equipment financing is an important part of the startup process. Equipment purchases make up anywhere from 30-70% of a franchise’s operating costs. Fortunately, it’s pretty easy to obtain … 5 Ways Franchise Owners Can Save Money On Equipment Financing

You create your email, send it out, and wait with bated breath to see how many of your subscribers engage with your email. It’s definitely exciting to see that happen. But once the honeymoon stage is over, you’re left thinking about exactly what value you are getting from your email marketing campaigns, other than being … How to Determine if an Email Marketing Campaign Was Successful

With technology expanding at a very rapid pace, we find ourselves continually accessing more and more new opportunities, especially in the business world. The same can be said by franchisees, and there are numerous methods such companies can use to grow exponentially and achieve successful results. Using a CRM Knowing the items sold by your … 5 Ways Technology Can Help Grow your Franchise Business

News flash – user reviews can make or break a business. Ninety seven percent of consumers search for businesses online, and 84 percent of smartphone users get busy after performing a local search, according to Marketing Exchange. So yeah, it’s kind of a big deal. As a result, good reviews on grassroots sites like Yelp, … You Can’t Fake It: Online Reviews Gotta be Real!

Confused about healthcare reform? We thought so. Here are five questions you are probably asking, along with some answers that should help you sleep better a night. Are the healthcare reform police about to bust through my front door?No employer must offer coverage. Depending on the size of your company, different provisions apply. Fifty employees … 5 Questions Business Owners Should Be Asking About Healthcare Reform (Plus Some Answers)